Tuesday, 4 October 2016
Digital Marketing is considered as the creation and satisfaction of demand for a particular product.As we know that this type of marketing depends on internet.So,it's also called Internet Marketing.Moreover,it is regarded as Inbound Marketing too.At present,it has outclassed other kinds of marketing because of many reasons as follows:
Basically,Digital Marketing is of four kinds as mentioned below:
1. SEO (Search Engine Optimization)
2. SMO (Search Media Optimization)
3. SEM (Search Engine Marketing)
4.SMM (Social Media Marketing)
Now,let's explain them in details.
Search Engine Optimization is defined as the process of upgrading the visibility of a website on organic search engine result pages.A particular website can be said as optimized if it gives relevant results in search engine result pages.Search Engine Optimization can enhance the business in an area or throughout the globe.Every website wants to come in the top results because there is a challenge on internet through search engines to appear in results for a specific keyword that links to the website.
SMO is a sort of inbound marketing that creates online content to be shared through different social networks like Facebook and twitter.It is playing an immense role as social sharing is increasingly being implemented into many search engines like Google and Yahoo.Social Media plays a significant role in multiplying the reach day by day.
SEM is a kind of Digital Marketing linked with the researching,submitting and positioning of a website within search engines to gain maximum visibility and raise the part of paid and organic traffic.
SEM includes keyword research,competitive analysis,paid listings and other search engines services that increase the search traffic of a particular site.
Social Media Marketing is a type Digital Marketing that implements social networking websites as a marketing tool.It's target is to promote sharing content online so that there can be maximum reach to enhance the business.Nowadays,social media sites have become illustrious for increase marketing as million of people are connected to such sites.
As we are familiar with the benefits of Digital Marketing now.So,we need to care about the time which we destroy.Whether on a metro or anywhere,we pass the time watching a movie,using social networking sites etc.There a question should arise,why should we not utilize that time on internet in such a way that we may make money online.We can create our website and do many things on that to get maximum traffic and force Google to give ads on our sites.This will enable us to open the gateway of earning online.
Hope!You enjoyed this blog..